From Product to Distribution What We Learned
Our story started back in 2023 when we built Moemate, one of the first AI desktop companions that could actually see your screen, play games with you, and do useful tasks. TechCrunch called us "The Future," which was pretty cool. We ended up growing to 6 million users, but honestly, the journey was messier than those numbers suggest.
We pivoted multiple times - desktop to web to mobile - learning hard lessons about product development and what it really takes to scale consumer apps. We had some wins, some crashes, and plenty of moments where we had to pick ourselves up and keep going. The whole experience taught us that building great products is just one piece of the puzzle.
After spending years in the trenches growing Moemate from zero to millions of users, we noticed something interesting happening in the market. AI tools were making it incredibly easy for anyone to build apps - vibe coding was exploding, and suddenly indie developers and solo founders were shipping products faster than ever. But here's the thing: while building got easier, getting people to actually find and use your product didn't. Distribution was still the same nightmare it always was.
That's when it clicked for us. We'd been through the whole journey of growing a consumer product, dealing with all the marketing challenges, figuring out what works and what doesn't. We knew firsthand that marketing consumer apps is often way harder than building them. There's this saying that first-time founders think about product, but second-time founders think about distribution. We lived that truth.
So we envisioned Oz - basically an AI marketing team that works with you to handle everything from strategy to execution. It will analyze your product, come up with marketing plans, create content, post across social platforms, run A/B tests, manage influencer outreach, optimize ads, and learn from what's working. Think of it as having an entire marketing department that never sleeps and actually knows what it's doing.
We're not trying to reinvent marketing - we're just making it accessible to builders who are great at creating products but don't want to spend months figuring out Twitter algorithms or influencer rates. With so many amazing products being built these days, the ones that win aren't necessarily the best - they're the ones that people actually discover and use.
Our approach is pretty straightforward: we've been where you are, we've made the mistakes, learned what works, and now we're building the tool we wish we'd had from day one. We're in this for the long haul, committed to helping creators and builders get their products in front of the people who need them.
