Creatives for Games

(Generate "Gamer Reaction" and gameplay commentary videos at scale)

CPI (Cost Per Install) is rising, and gamers ignore polished ads

HeyOz is your instant streamer army. Upload your gameplay capture or app screen recording. HeyOz adds realistic AI avatar in the corner that reacts to the game—cheering when they win, raging when they lose, or explaining the strategy. It looks exactly like a Twitch stream or TikTok gaming clip.

What This Enables

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App Walkthroughs: A friendly avatar explaining how to use a utility app while the screen records.

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Skill-Based Hooks: "I can't beat level 5!" commentary videos (a classic high-performing ad trope).

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Localization: Have the "Gamer" react in Japanese, Korean, or Spanish to scale globally.

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Fake Livestreams: Ads that mimic the UI of a live stream with a "face cam."

Why Brands Love It

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Lowers Cost Per Install (CPI).

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Mimics the most popular content format on the internet (Reaction videos).

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Infinite testing of different "Gamer" personas.

The "Rage-Quit" Reaction Hook

Generate high-engagement ads focused on the frustration of losing a difficult level—a classic trope in hyper-casual mobile gaming that drives clicks from players thinking "I can do better."

Livestream UI Ads

Mimic the interface of a TikTok or Twitch livestream to make the ad feel like organic, real-time content rather than a pre-recorded commercial.

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Demographic Persona A/B Testing

Test the exact same gameplay footage against different target demographics to see which "reactor" drives the lowest Cost Per Install (CPI).

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The "Secret Strategy" Whisper Hook

Position the ad not as a commercial, but as a "leaked secret" or a helpful tip for beating the game, creating a sense of exclusivity.

Ready to give your brand a face?

Start generating AI Avatars today, with Oz.