HeyOz

Ecommerce Advertising Agency That Treats Your Ad Spend Like an Investment

Most ecommerce ad agencies optimize for ROAS on a spreadsheet. HeyOZ optimizes for revenue in your bank account. The difference is an agency that understands product margins, customer acquisition costs, and lifetime value — not just click-through rates. HeyOZ is the ecommerce advertising agency that manages your Meta, TikTok, and Google campaigns with one goal: profitable growth. AI-powered creative production, full-funnel campaign architecture, and attribution that connects every ad dollar to actual sales.

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Definition

What is an ecommerce advertising agency?

An ecommerce advertising agency manages paid campaigns specifically designed to drive online product sales and profitable customer acquisition. HeyOz is the ecommerce advertising agency that combines AI-powered creative production with full-funnel campaign management across Meta, Google Shopping, TikTok, and YouTube. We optimize for revenue and margins, not vanity ROAS, and connect every ad dollar to actual sales in your store.

  • Meta, Google Shopping, TikTok, and YouTube campaign management for ecommerce
  • AI-powered product video ads, UGC content, and static creative at scale
  • Full-funnel architecture from prospecting to retargeting to post-purchase
  • Creative testing system that identifies winning ads and scales them automatically
  • Revenue attribution tied to product margins, CAC, and customer lifetime value

$7B+

spent by ecommerce brands on Meta ads alone in 2024

Triple Whale

2.87:1

average ecommerce ROAS in 2025 — most brands barely break even

Upcounting, 2025

87%

of marketers say video has directly increased sales

Wyzowl, 2026

$236B

projected video ad spending in 2026 globally

Statista
The Problem

Why Most Ecommerce Ad Spend Gets Wasted

Problem 01

No Creative Testing System

Most ecommerce brands run the same ads until performance collapses, then scramble. No structured creative rotation. No hook testing. No format variation. No video testing framework. HeyOZ sees this constantly: brands spending $20,000 or more per month with zero creative testing in place. The account stagnates, cost per acquisition climbs, and the agency blames the algorithm instead of their own creative stagnation. That is not a platform problem. That is a process problem.

87% 87% of marketers say video has directly increased sales, yet most ecommerce brands still rely on static images with no structured video testing program. Wyzowl, 2026

Problem 02

Wrong Channel Mix and No Attribution

Your budget is spread across Meta, Google, TikTok, Pinterest, and Snapchat. Nobody knows which platform is actually driving purchases. Platform-reported numbers overcount conversions. Last-click attribution misses the full picture. HeyOZ consistently finds that brands overspend on discovery channels and underspend on high-intent channels because nobody built proper multi-touch attribution. The result is a bloated channel mix that looks active but does not produce profitable revenue.

2.87:1 Average ecommerce ROAS sits at just 2.87:1 in 2025, meaning most brands barely break even after accounting for product costs, shipping, and agency fees. Upcounting, 2025

Problem 03

Generic Agencies Without Ecommerce Expertise

Most digital advertising agencies treat ecommerce like lead generation. They do not understand product feed optimization, Shopping campaigns, dynamic product ads, catalog sales objectives, or how to build an ecommerce funnel that moves from discovery through retargeting to purchase. HeyOZ exists because generic agencies consistently miss the platform-specific tactics that make ecommerce advertising profitable. An ecommerce digital advertising agency needs to think differently from a B2B lead gen shop. Most do not bother to learn the difference.

$7 billion Ecommerce brands spent over $7 billion on Meta ads in 2024 alone. Most of that spend was managed by agencies that do not specialize in ecommerce. Triple Whale, 2024

What we do

HeyOZ Ecommerce Advertising Services

Every component of ecommerce advertising managed under one roof. Strategy, creative production, media buying, testing, and attribution. No subcontractors. No outsourced creative. All HeyOZ.

HeyOZ Strategy Session and Campaign Dashboard

Ecommerce Facebook and Instagram Ads

HeyOZ manages Meta advertising for ecommerce brands: catalog sales campaigns, dynamic product ads, lookalike audiences, Advantage+ Shopping, and creative testing. HeyOZ is an ecommerce Facebook ad agency that builds campaigns around purchase events, not traffic or engagement. Every campaign is structured to maximize revenue per dollar spent, with dedicated creative rotation built in to stop ad fatigue before it starts.

Meta Ads • DPA • Advantage+ • Catalog Sales

Google Shopping and Search Ads

HeyOZ runs Google Shopping campaigns, Performance Max, and Search ads built specifically for ecommerce. Product feed optimization, bid strategy, negative keyword management, and campaign segmentation by product margin and profitability: all handled. Google Ads consistently delivers the highest ROAS for ecommerce brands, and HeyOZ builds the feed and campaign structure to take full advantage of high-intent purchase searches.

Shopping • Performance Max • Product Feed

Ecommerce Video Ad Production

HeyOZ produces ecommerce video ads in-house: UGC-style ads, product demos, lifestyle shoots, unboxing content, and hook-testing variations. Ecommerce video production at HeyOZ is built for performance. Every video is scripted, shot, and edited for a specific platform and placement. HeyOZ tests hooks, CTAs, and formats before scaling spend behind any single creative. No guessing. Data decides what runs.

UGC • Product Demos • Hook Testing • Ecommerce Video Ads

TikTok and YouTube Advertising

HeyOZ manages TikTok and YouTube advertising for ecommerce brands that need to reach new audiences through social video. Platform-native creative only: not repurposed Facebook ads, because TikTok and YouTube demand different formats, different pacing, and different hooks entirely. HeyOZ is an ecommerce social media advertising agency that understands how discovery platforms build top-of-funnel demand that converts downstream through retargeting and search.

TikTok Ads • YouTube Ads • Social Video

Creative Strategy and Testing

HeyOZ runs structured creative testing programs for ecommerce brands: hooks, thumbnails, CTAs, ad formats, and messaging angles on a weekly rotation. Creative is the single biggest lever in ecommerce advertising, and HeyOZ treats it as a systematic process rather than a gut-feel exercise. HeyOZ identifies winning creative patterns, scales them, and continuously tests new variations to stay ahead of ad fatigue and algorithm shifts.

A/B Testing • Hook Testing • Creative Rotation

Performance Measurement and Attribution

HeyOZ implements multi-touch attribution, server-side tracking, and revenue reporting that goes beyond platform-reported numbers. HeyOZ measures blended ROAS, new customer acquisition cost, and customer lifetime value: because last-click attribution lies and platform pixels overcount. HeyOZ clients get reporting tied to actual Shopify or WooCommerce revenue, not inflated ad platform dashboards.

Attribution • ROAS Tracking • Revenue Reporting
How It Works

From First Conversation to Live Campaigns in Under 3 Weeks

01

Week 1

Free Ad Account Audit

HeyOZ audits your existing ad accounts across Meta, Google, TikTok, and YouTube. Creative performance, audience targeting, attribution setup, and wasted spend: all reviewed. You receive a written findings document within 5 business days, whether you hire us or not. The audit alone is worth thousands in actionable insights.

02

Weeks 2 to 3

Strategy and Creative Brief

HeyOZ builds your ecommerce advertising strategy: channel mix, audience segmentation, creative brief, video production plan, and testing framework. Every strategy decision is tied to revenue targets. HeyOZ delivers a complete creative brief outlining ad concepts, hooks, and formats before any production begins.

03

Month 1

Launch and Test

HeyOZ launches campaigns, tests creative variations, and establishes baseline performance data. Month one is about finding what works: testing hooks, formats, audiences, and offers. HeyOZ does not scale until the data confirms which creative and audiences convert profitably for your specific products.

04

Month 2 and Beyond

Scale and Optimize

With winning creative and audiences identified, HeyOZ scales ad spend profitably: increasing budgets on what works, cutting what does not, and continuously producing fresh ecommerce video ads and static creative. Weekly reporting on revenue, ROAS, and new customer acquisition cost so you always know exactly where your ad dollars are going.

HeyOZ Strategy Session and Campaign Dashboard
The Alternatives

Ecommerce Ad Agency vs. Your Other Options

An honest comparison. The right choice depends on your ad spend, growth stage, and how much revenue you are leaving on the table with your current setup.

Criteria DIY / Boosted Posts Freelancer / Solo Media Buyer HeyOZ Ecommerce Ad Agency
Ad strategy depth ✗ No strategy ~ Single-channel focus ✓ Full-funnel, multi-channel
Creative production ✗ Phone photos only ✗ You provide creative ✓ In-house video and static
Channel coverage 1 platform 1 to 2 platforms ✓ Meta, Google, TikTok, YouTube
Video ads ✗ None ✗ Not included ✓ Full ecommerce video production
Attribution and tracking ✗ Platform pixels only ~ Basic UTM tracking ✓ Multi-touch, server-side
Time to onboard Immediate 1–2 weeks ✓ Under 3 weeks
Monthly investment $0 to $500 $2,000 to $5,000 From $3,000

← Scroll horizontally to see full comparison →

Our Approach

How HeyOZ Actually Thinks About Ecommerce Advertising

Four operating rules behind every HeyOZ engagement. Not slogans. The actual way we make decisions.

01

Revenue First

Revenue Per Ad Dollar, Not Vanity Metrics

Impressions, reach, click-through rates: these numbers make agencies look busy. They do not pay for inventory. HeyOZ measures every campaign against actual sales data from your Shopify, WooCommerce, or ecommerce platform. We report on blended ROAS, new customer acquisition cost, and contribution margin, because those are the numbers that determine whether your ecommerce advertising is working or burning money.

"The average ecommerce ROAS sits at 2.87:1 in 2025. Most brands are barely breaking even. The agencies that survive will be the ones that can prove, with real data, that their work generates profitable revenue and not just activity."

— Upcounting Ecommerce ROAS Benchmark Report, 2025

02

Creative-Led Performance

Creative Is the Variable That Matters Most

Audiences, bidding, and targeting are increasingly automated by platforms. The variable that separates winning ecommerce ad accounts from losing ones is creative. HeyOZ produces fresh ecommerce video ads and static creative every week, tests systematically, and scales only what the data confirms works. Creative production is the core of ecommerce advertising at HeyOZ. Treating it as an afterthought is how ad accounts die.

"93% of marketers report strong ROI from video marketing. Video is not optional for ecommerce brands anymore. It is the primary creative format that drives performance across every major advertising platform."

— Wyzowl State of Video Marketing, 2026

03

Platform-Specific Creative

Platform-Native Production, Not One-Size-Fits-All

A Facebook ad is not a TikTok ad is not a YouTube pre-roll. HeyOZ produces platform-native creative for every channel: different aspect ratios, different hooks, different pacing, different CTAs. Taking one video and cropping it for every platform is lazy production. HeyOZ builds ecommerce video ads specifically for the platform and placement where they will run. That is why HeyOZ creative consistently outperforms agencies that recycle the same asset everywhere.

04

Data-Driven Scaling

Test Everything, Scale What Works

HeyOZ does not guess. Every campaign starts with structured testing: hooks, offers, audiences, formats, landing pages. HeyOZ identifies winners with statistical confidence before allocating real budget. Most ecommerce ad agencies skip the testing phase because it requires patience and discipline. HeyOZ builds the testing infrastructure that makes scaling predictable, so you stop gambling with your ad spend and start growing with confidence.

Pricing

HeyOZ Ecommerce Advertising Agency Pricing

Transparent ecommerce advertising pricing from HeyOZ. No lock-in contracts. No hidden fees. No percentage-of-spend pricing games. HeyOZ charges flat retainers so incentives are aligned with your growth, not your ad spend.

Ecommerce Ads

$599+/month /month

For e-commerce brands scaling paid media

Ecommerce ad strategy and audit
  • Product feed management and optimization
  • Meta and TikTok ad campaign management
  • Google Shopping and Performance Max campaigns
  • Dynamic retargeting setup
  • AI-powered ad creative production
  • Conversion tracking and attribution
  • Monthly performance report
  • A/B creative and audience testing
FAQ

Frequently Asked Questions About Ecommerce Advertising

Everything you need to know about working with HeyOZ as your ecommerce advertising agency.

What does an ecommerce advertising agency do?

An ecommerce advertising agency manages paid campaigns specifically for online stores, covering strategy, creative production, media buying, performance testing, and revenue attribution. HeyOZ operates as a full-service ecommerce ad agency that builds the strategy, produces video and static creative in-house, runs campaigns across Meta, Google, TikTok, and YouTube, and tracks every dollar against actual sales. The best ecommerce advertising agencies think in SKUs, average order values, and customer lifetime value. Not just clicks. HeyOZ handles the entire advertising function so ecommerce brands can focus on product and operations.

How much do ecommerce advertising services cost?

Ecommerce advertising agency fees typically range from $2,000 to $50,000+ per month depending on ad spend volume, number of platforms, and creative production needs. HeyOZ Essentials plans start at $3,000 per month for brands spending $5K to $15K monthly on ads. HeyOZ Growth plans run $6,000 per month for brands spending $15K to $75K. HeyOZ charges flat retainers rather than percentage-of-spend fees, so HeyOZ incentives are aligned with your profitability, not with inflating your ad budget.

What ROAS should I expect from ecommerce ads?

The average ecommerce ROAS in 2025 is 2.87:1 across all channels. A good target for most ecommerce brands is 3:1 to 4:1 ROAS, though this varies significantly by margin structure and product price point. Brands with high average order values or strong repeat purchase rates can afford lower ROAS targets. HeyOZ builds ROAS targets around your specific unit economics — not generic industry benchmarks. HeyOZ is transparent about what is achievable based on your margins, competition, and current ad account performance.

What platforms do you advertise on?

HeyOZ manages ecommerce advertising across Meta (Facebook and Instagram), Google (Shopping, Search, Performance Max, YouTube), TikTok, and YouTube. Channel selection depends on your products, audience, and margins. HeyOZ does not spread budget across every platform by default — HeyOZ concentrates spend where data shows the strongest return for your specific store. Most HeyOZ ecommerce advertising clients start with Meta and Google, then expand to TikTok or YouTube once core channels are profitable.

Do you produce video ads for ecommerce?

Yes. HeyOZ produces ecommerce video ads in-house — from scripting and storyboarding through production and post-production. Ecommerce video production at HeyOZ includes UGC-style ads, product demos, lifestyle shoots, unboxing content, and hook-testing variations. Every HeyOZ video is built for a specific platform and placement, not repurposed from one generic cut. Video ads are the single biggest performance lever in ecommerce advertising today, and HeyOZ treats ecommerce video production as a core service, not an add-on.

How is HeyOZ different from other ecommerce ad agencies?

HeyOZ is built specifically for ecommerce — not lead gen, not SaaS, not local services. HeyOZ produces creative in-house instead of outsourcing it. HeyOZ measures everything against revenue, not impressions or clicks. HeyOZ runs structured creative testing programs instead of letting the same ads run until they die. HeyOZ operates month-to-month because locking clients into long contracts is a sign the work cannot stand on its own. And HeyOZ produces platform-native ecommerce video ads instead of repurposing one creative asset across every channel.

How long before I see results from ecommerce advertising?

Most HeyOZ clients see meaningful data within 2 to 4 weeks of campaign launch. Initial testing requires 2 to 3 weeks to identify winning creative, audiences, and offers. Profitable scaling typically begins by month 2. Ecommerce advertising delivers faster feedback loops than SEO or content marketing, but expecting a fully optimized account in week one is unrealistic. HeyOZ sets clear timeline expectations during the audit phase so there are no surprises about what the testing period looks like.

Do you work with Shopify stores?

Yes. The majority of HeyOZ ecommerce advertising clients run on Shopify or Shopify Plus. HeyOZ integrates directly with Shopify for conversion tracking, product feed management, dynamic product ads, and revenue attribution. HeyOZ also works with WooCommerce, BigCommerce, and custom ecommerce platforms. Platform-specific tracking setup is included in all HeyOZ plans — because accurate data is the foundation of profitable ecommerce advertising.

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