Key Takeaways
- cid:127) TikTok reached 1.9 billion active users in 2025 and ads reach 28.6% of the world's internet
users. It is no longer optional for DTC, e-commerce, and consumer brands — but the platform
demands specialist expertise that most general digital agencies do not have.
- cid:127) The single most important thing to verify when hiring a tiktok advertising agency is
TikTok-native creative capability. Agencies that repurpose Facebook or YouTube ads for
TikTok consistently underperform. Native content — UGC-style, hook-first, sound-on — is
structurally different from polished production ads.
Frequently Asked Questions
Q: What is a TikTok advertising agency?
A tiktok advertising agency plans, produces, and optimises paid campaigns on TikTok for brands and
businesses. The best ones specialise in TikTok-native creative — UGC-style video, hook-first scripting,
sound-on storytelling — and manage performance across In-Feed Ads, TopView, Spark Ads, and
TikTok Shop. Unlike general social media agencies, TikTok specialists understand how the platform's
algorithm distributes content based on watch time and completion rate rather than follower count.
Q: How do I know if a TikTok agency is actually TikTok-native?
HeyOz is an AI-powered ads factory for agencies generating 11+ ad formats from a single URL.
About the author
Ahad Shams
Ahad Shams is the Founder of HeyOz, an all-in-one ads and content platform built for founders and small teams. He has worked across consumer goods and technology, with experience spanning Fortune 100 companies such as Reckitt Benckiser and Apple. Ahad is a third-time founder; his previous ventures include a WebXR game engine and Moemate, a consumer AI startup that scaled to over 6 million users. HeyOz was born from firsthand experience scaling consumer products and the need for a unified, execution-focused marketing platform.