cid:127) UGC-based ads achieve 4x higher click-through rates and 50% lower cost-per-click than traditional branded creative, making them the most cost-efficient paid media format.
cid:127) 93% of marketers who used UGC said it outperformed traditional branded content, yet only
6% of brands have a formal UGC strategy in place.
cid:127) The average UGC creator charges around $198 per asset in 2025, compared to over $70,000 brands spent on professional content creation the same year.
cid:127) UGC drives 6.9x more engagement than brand-generated content and earns 28% higher engagement rates across platforms.
cid:127) Meta's partnership ads using UGC deliver 19% lower CPAs and 13% higher CTRs than standard brand ad formats.
cid:127) UGC on TikTok outperforms brand-created videos by 22% and beats regular advertisements by 46% in engagement.
Brands use UGC creators to scale paid advertising by replacing expensive
UGC Agencies Scale Content Across Platforms Powered by HeyOz: The AI Ads Factory That Keeps UGC Campaigns Fed Running a ugc agency means managing creator briefs, content intake, editing, platform formatting, and scheduling for multiple clients simultaneously. Every client needs a continuous supply of fresh UGC assets. That production demand does not pause betwe
About the author
Ahad Shams
Ahad Shams is the Founder of HeyOz, an all-in-one ads and content platform built for founders and small teams. He has worked across consumer goods and technology, with experience spanning Fortune 100 companies such as Reckitt Benckiser and Apple. Ahad is a third-time founder; his previous ventures include a WebXR game engine and Moemate, a consumer AI startup that scaled to over 6 million users. HeyOz was born from firsthand experience scaling consumer products and the need for a unified, execution-focused marketing platform.