HeyOz HeyOz
vs Higgsfield

HeyOz vs
Higgsfield

Higgsfield puts almost every image and video model in one studio. HeyOz starts from your website, learns your brand, then makes and schedules ads in 15+ formats.

Your first 3 static ads are free

Then Basic is $31.49 for your first month. Billed monthly.

Skincare static ad
Serum bottle product shot
UGC-style serum video
Fashion sale static ad
Made in HeyOz
Side by side

HeyOz vs Higgsfield, feature by feature

Checked against each product's own website. Where Higgsfield is stronger, the table says so.

HeyOz
Higgsfield
Brand setup
Learns your brand from your website
Yes Logo, colors, fonts, products, voice and audience
Product details only Pulls product name, description and images from a product link
Brand kit saved and reused on every ad
Yes Every format starts from it
Not listed
Customer profiles
Yes Drafted from your site, and you can edit them
Not listed
Ad formats
Static image ads
Yes
Yes Ad and poster templates in Marketing Studio
Carousels
Yes
Not listed
UGC-style avatar videos
Yes Avatar library and custom actors
Yes 40+ avatars in Marketing Studio
Product shoots and fashion try-on
Yes
Yes Fashion Factory and try-on templates
Clone an ad you like
Yes Video Cloner and static ad cloning
Not listed
Cinematic camera control
Through the video models
Yes Cinema Studio and camera presets
Models and volume
Leading image and video models
Yes Seedance 2.0, GPT Image 2, Veo 3.1, Kling 3, Nano Banana Pro
Yes Plus their own Soul and Genjutsu models
Unlimited generations on some models
No Every generation uses credits
On Plus and Ultra Selected models, for set periods
Publishing and help
Schedule posts to Instagram, TikTok and Facebook
Yes 1 account per platform on Basic, unlimited on Pro
Not listed
Our team makes the ads for you
Enterprise plan From $599/mo
Not listed
Pricing
Cheapest paid plan
$19.99/mo Starter, 100 credits, all core features
$19/mo Starter, 270 credits, selected models only
Everyday plan
$44.99/mo Basic, 250 credits
$59/mo Plus, 1,200 credits, billed monthly
Yearly billing discount
No Monthly billing only
Yes Up to 23% off

"Not listed" means we couldn't find it on higgsfield.ai. If that has changed, tell us and we'll update the table.

Pricing

What your money makes each month

A credit isn't the same unit on both sites. Compare what each plan makes, not the credit count.

HeyOz Basic
Best value

$44.99 /mo

Start with 3 free static ads. Then $31.49 for your first month.

What 250 credits makes

Static ads · 2 credits each about 125
Standard videos · 10 credits each about 25
  • Brand kit built from your website
  • Static ads, carousels, UGC videos, product shoots and try-on
  • Scheduling to Instagram, TikTok and Facebook
  • Seedance 2.0, GPT Image 2, Veo 3.1, Kling 3 and more
Make ads from your website
Higgsfield Plus
Their recommended plan

$59 /mo

Billed monthly.

What 1,200 credits makes, by their estimate

Nano Banana Pro images about 600
Seedance 2.0 videos about 53
  • Every model and feature on Higgsfield
  • Unlimited parallel generations
  • 7-day unlimited use of Nano Banana 2 and Kling 3.0

Higgsfield Plus makes more raw generations per dollar. HeyOz Basic costs about $14 less a month and adds a saved brand kit, formats like carousels, and scheduling. If raw volume is all you need, Higgsfield is the better deal.

Prices from heyoz.com/pricing and higgsfield.ai/pricing, before tax. Higgsfield also sells Starter at $19/mo and Ultra at $129/mo.

Why HeyOz

Built around your brand, not around a model list

Three things you get on HeyOz that Higgsfield doesn't list.

Brand kit

It reads your brand before it makes an ad

Paste your website. HeyOz pulls your logo, colors, fonts and products, then drafts your voice and your customer types. You check it once, and every ad after that starts from it.

How URL to ad works
Brand information Ready
A
Allegro Example brand ↗

Sparkling tea · UK, EU · 3 reasons to buy

Visual identity Needs review
Aa 12.

2 logos · 1 palette · 2 fonts

Voice and tone Ready

Calm energy, no crash

Warm · Plain · Upbeat

Target audience Ready
Wellness seeker, 29 Wellness seeker, 29 Active performer, 34 Active performer, 34 Busy professional, 41 Busy professional, 41

3 customer types · 1 drafted

Carousel ad example
Carousel
UGC video ad example
UGC video
Product shoot ad example
Product shoot
Static ad ad example
Static ad
Product in hand ad example
Product in hand
Ad formats

15+ ad formats from the same brand kit

Statics, carousels, UGC-style videos, product shoots, try-on and cloned ads all use the same colors, fonts and voice. You pick the format. You don't rewrite the brief each time.

Static adsCarouselsUGC videoProduct reshootFashion try-onAI influencerVideo clonerImage to ads
See all formats
Publishing

Schedule it where it runs

Connect Instagram, TikTok and Facebook, then schedule posts from the same place you made them. No downloading, renaming and uploading again.

See account limits by plan
HeyOz publish screen
Spring launch carousel Mon 9:00
Scheduled
UGC hook, 15s Wed 18:30
Scheduled
Static ad, 4:5 Fri 12:00
Draft

Questions people ask before switching

Is HeyOz cheaper than Higgsfield?

For everyday use, yes. HeyOz Basic is $44.99 a month and Higgsfield Plus is $59 billed monthly. Higgsfield's plan gives you more raw generations, so if volume is all you need, it can work out cheaper per image.

Can I try HeyOz before I pay?

Yes. Your first 3 static ads are free. After that, Basic is $31.49 for your first month, then $44.99 a month, billed monthly.

Does Higgsfield make ads?

Yes. Higgsfield's Marketing Studio has ad and poster templates, and 40+ avatars for UGC-style videos. It pulls product details from a product link, but we couldn't find a saved brand kit that's reused on every ad.

Can I use the same AI models on HeyOz?

Most of the leading ones. HeyOz runs Seedance 2.0, GPT Image 2, Veo 3.1, Kling 3 and Nano Banana Pro. Higgsfield's own Soul and Genjutsu models aren't on HeyOz.

What does a HeyOz credit get me?

A static ad costs 2 credits and a standard video costs 10. So the 250 credits on Basic make about 125 static ads or about 25 standard videos.

Can HeyOz post to my social accounts?

Yes. Connect Instagram, TikTok and Facebook, then schedule posts from the same place you made them. Basic includes 1 account per platform, and Pro includes unlimited accounts.

Can I bring my Higgsfield work with me?

Yes. Download your best Higgsfield images and upload them as style references, so new ads keep the look you like. You can paste your old prompts into the ad description too.

Is there a yearly plan?

Not on HeyOz right now. Plans are billed monthly. Higgsfield offers up to 23% off for yearly billing.

Compare HeyOz with other tools

See how HeyOz stacks up against the industry's leading tools.

Higgsfield is a trademark of its owner. HeyOz isn't affiliated with or endorsed by Higgsfield. Competitor details come from higgsfield.ai and may change.